Personal Information Collection
Personal Information refers to information that identifies or relates to an identifiable individual. We may collect Personal Information through our Services when you choose to share it, including:
- Identifiers: Real name, postal address, Internet Protocol (IP) address, date of birth, email address, telephone number, account name, or similar identifiers. This includes any other Personal Information you share while using our Services.
- Protected Classification Characteristics and Sensitive Information: Social Security number, veteran or military status, gender identity, ethnicity, and primary language.
- Commercial Information: Real estate buying/selling interests shared with us.
- Professional or Employment-Related Information: Current occupation, level of education, realtor license number.
- Geolocation Data: Derived from your IP address or mobile device.
- Device Information: Contacts, photos, and location, when shared.
- Account Information: Account log-in information for third-party services like Facebook and Google when you choose to link these accounts.
- Other Information: As defined below and as required by applicable law to be treated as Personal Information.
Collection of Personal Information
We and our service providers collect Personal Information through:
- Direct Interaction: When you provide it through our Services, such as filling out a user profile, registering an account, requesting a market analysis, or contacting us by telephone.
- Automatic Collection: Through cookies, pixel tags, and similar technologies as described in the “Other Information” section.
- Other Sources: Publicly available databases and joint marketing partners who share information with us.
Use of Personal Information
We and our service providers use Personal Information for the following legitimate business purposes:
- Service Provision and Requests:
- To provide and manage access to the Services, user support, and respond to inquiries.
- To send administrative information, such as changes to terms, conditions, and policies.
- To facilitate communication through the Services, if chosen.
- Marketing and Social Sharing:
- To send marketing emails and advertisements about our Services, new products, and updates.
- To facilitate social sharing functionality.
- Business Reporting and Personalized Services:
- To analyze user preferences for trend reports and improve Services.
- To personalize interactions and content based on user interests.
- Promotions:
- To allow participation in sweepstakes, contests, or promotions with additional rules on Personal Information use.
- Aggregating/Anonymizing Information:
- To create non-personally identifiable data for any purpose, ensuring it no longer identifies you.
- Business Purposes:
- Data analysis, audits, fraud and security monitoring, new product development, service enhancements, usage trend identification, promotional campaign effectiveness, and business operations.
Sharing and Sale of Personal Information
We may disclose Personal Information to:
- Affiliates: For purposes described in this Privacy Policy.
- Service Providers and Business Partners: To perform functions on our behalf, including data analysis, payment processing, and IT services.
- Third-Party Business Partners: For marketing purposes, consistent with applicable law and your choices.
- Public Disclosure: Through message boards, chat, blogs, and other public services.
Other Uses and Disclosures
We use and disclose Personal Information as necessary or appropriate, including:
- Legal Compliance: To comply with applicable laws and regulations.
- Government and Law Enforcement Cooperation: To respond to requests or provide necessary information.
- Legal Enforcement: To enforce our terms and protect rights, privacy, safety, or property.
Other Information Collection and Use
Other Information includes data that does not reveal your specific identity. We may collect it through:
- Browser or Device: Information like MAC address, screen resolution, and operating system.
- Cookies: Collecting data on browser type, time spent on Services, pages visited, and preferences. Refer to http://www.allaboutcookies.org/manage-cookies/index.html for managing cookies.
- Pixel Tags: To track user actions, measure marketing success, and compile statistics.
- Analytics: Using tools like Google Analytics to understand Service usage and improve offerings.
- Physical Location: Using device signals to provide personalized services and content.
We use and disclose Other Information for any purpose, except where applicable law requires it to be treated as Personal Information. Combined information will be treated as Personal Information.
Security
We use reasonable organizational, technical, and administrative measures to protect Personal Information. However, no system can be guaranteed 100% secure. If you believe there is a security issue, please notify us as per the “Contacting Us” section.